July 2011


We were so thrilled to begin working with Bailey of Makeover Momma for the new Respect Bloggers campaign! Here’s a snippet from her newest post:

But even though I love sharing tips for creating your own successful blog, most women need an “in” to get the ball rolling. If you consider yourself a new blogger, a curious content creator or simply someone who needs a leg up, listen up. As part of the Respect Bloggers initiative- a campaign created by myself and Debutante Media to improve PR and blogger relations, and irradiate the misuse of in-home journalists by brands- you now have your “in”.

* A long term, substantial relationship with a company that cares. Debutante Media wants to know you. They want to understand your website, connect you with the appropriate brands and work together in the way that agencies should.

Being a part of a campaign like this is key for me and the team because it focuses directly on what we care about – making connections that last beyond the marketing pitch. It’s why we do social media webinars and offer ourselves for added assistance. We believe in fair trade that’s just that: fair.

And hopefully you’ll be able to join us for the Twitter party!


To brands, you are viewed as a part of their process (and progress) in developing a strategy for Social Media. But for you, using these tools needs to take a different approach.

We know that, so we’re offering a quick webinar to help you learn a little bit more about the four (Facebook, Twitter, LinkedIn and Google+) tools that can either be your greatest allies or a big pain in the tush. Make social media work for you as a blog owner.

Sign up below for one of the limited spots!



Need a little more convincing? Here is a quick tweet sent out about our last webinar:

Hope to see you there!

I’m a big fan of Joyce and her site, Chasing James Beard, so this was a fun little project for me. Besides, every time I think of Joyce, I think of macarons… don’t ask.

Went for a fun, bright and whimsical look. What are your thoughts?

I have bad days sometimes, as we all do. So, when I woke up this morning on the right side of the bed (all puns intended), I decided it was time to giggle.

After all, I’d been up almost all night working on fixing the denim blog. I might have been a little loopy.

So when my partner, Cameron, made his way to gchat, this is what he found:

(make sure your sound isn’t super high!!!)

A little laughter goes a long way. :)

(PS… name the movie that awesome dance move came from.)

Speak. Up.

I know I’m going to catch a lot of flack for this one.

If you’re chatting with a consultant and they say it’s impossible to train someone for you internally to transition between consultancy and in-house management, do not hire them. Hang up the phone NOW.

This has come up time and time again for me: I’m on the phone with a prospective client, and am greeted with shock when I’ve said that part of what they need is someone who can kick-start a plan… and then hand it off to an internal party.

Listen, hiring a consultant? Under most circumstances, it is not a long-term, extensive thing. I usually come in the door when someone needs a hand with starting new programs, building relationships, designing new products… all things that CAN be trained (the one exception? I do tend to hold onto the Blogger Outreach and Engagement parts, because so much of that cannot be taught) and managed in-house. In fact, it’s better for my business if brands do take their own work in-house, as I can then take time with new clients and open up new opportunities.

But hey, maybe my experiences have been unique. I’d love to get some opinions from both sides of the fence to gauge experiences with this.