October 2011

If you caught our video tutorial on finding the best SEO keywords, you’ll know that there are many, many layers to a successful organic search strategy.

If you’re not sure where to start, or want to improve the strategies you’ve already implemented, here’s a unique opportunity at an unbelievable price!

Learn how to establish your SEO strategy and grow organic traffic with our SEO for the Small Business Owner training session. We’ll give you the tips you need to build a thriving traffic base from the best free resource available!

Topic: Smart SEO for the Small Business Owner
Date: November 10, 2011
Time: 7pm EST/4pm PST
Cost: $25 (covers attendance and a copy of the webinar)

If you would like to attend the webinar, click the Paypal button below to get access! We will be limiting attendance to the first 50 who sign up, so act fast!

But, there’s more! If you would like to promote this webinar on your site, email [email protected]. Anyone who posts/shares the event will get to attend for only $10 – a 60% discount! This is a limited offer available only to the first ten to contact us.

We’re excited to share all of the best tips and tricks out there, answer the tough questions and help navigate through the weeds – don’t miss out on this one-time opportunity!

As we are no longer working with a deal site to promote this webinar, I wanted to pass the savings onto you!

The cost for bloggers to participate is only $25, and brands can join to update their strategies for only $100. Here’s a little overview:

Building and maintaining relationships with bloggers is a fantastic way to generate lasting exposure, traffic increases and a higher ROI. But how do you connect with the right people?

And how do you get them to endorse you?

This Wednesday’s exclusive webinar, “Beyond the Blog: Build Relationships and Increase Exposure” is hosted by Blogger and Influencer Angela Russell (The Coupon Project) and Outreach Expert Jaime Palmucci (Debutante Media).

Attendees will leave with the tools and resources to create new opportunities, including:

  • Tips on why good outreach is key to positive brand-blogger relationships.
  • How small missteps can mean missed opportunities.
  • Tips for building the personal connection.

Join me for the Social Online Conference in February to catch my session, “Branding the Blog: Why You Need the Three D’s” – where I’ll go into detail about how to treat your blog as a business, both in terms of monetization and – especially – in terms of the three Ds: Drive, Desire and Determination.

Why did I choose this topic? I feel so strongly that bloggers need to know how to be taken seriously when everyone else around them is missing the opportunities – also the reason that I have joined with Angela for the Beyond the Blog Webinar this week.

Luckily for you, we’re giving away one free pass to the Social Online Conference (a $60 value!) to a blog reader. All you have to do is leave a comment sharing why you want to go – it’s that easy!

Comment today for your chance to win – the sweepstakes ends on 11/11/2011, so act fast!


We’ve all made the mistake of posting something on Facebook – either on a personal or business account – that we should have thought twice about. I’m here to share with you five of my top tips for writing better copy – and getting better engagement – when it comes to your Facebook page.

1. Have a purpose. Are you posting just to post – or as an attempt to get your fans to share something irrelevant? If so, just skip it altogether. Facebook posts have better success when they’re around a specific theme and you have a reason for sharing. No reason? No sharing.

2. Know your audience. Take a little trip into your analytics and see who your primary segments are. If you’re writing style is geared toward women – but your fan base is almost entirely comprised of men – then you’ll be losing out on great engagement opportunities by not crafting your style to fit your demographic. Compare this to the ways you speak differently around friends than you do around your family.

3. Give before receiving. Take, take, take. I compare this to the selfish friend at the bar when it comes to outreach strategies, but the same applies on Facebook. Stop asking your fans to share you; instead, share their accomplishments and offer them something of value. It doesn’t have to be monetary – make them laugh, educate them or give them something financially worthwhile.

4. Ask for help. We’re all so stuck on what we think people want. Stop assuming you know what your audience is trying to say and just ask them – try using Questions or Polls in your Facebook posts. When you’re offering someone the opportunity to share their thoughts, you are giving them the power – it’s a great tool for growth, development and brand strength.

5. Provide value. Like I said in number three, value is the key to everything. If you run a fashion company, you may find that the most value you can provide is in the form of tips and tricks for style. Accountants or finance-driven companies? Chat about money – saving it, spending it with intelligence, etc. But it’s impossible to provide value by consistently using Facebook as a marketing tool – people can see right through even the best copy and know that you’re just selling a product. To engage and interact, you must find the value for your fanbase and deliver.

There’s another extra tip that I’ll add here… and it’s the most important of all. What is it?
[click to continue…]

We’ll be spending the next week and a half leading up to the Facebook Training webinar sharing tips and tricks that will save you time and money

I don’t know about you, but I get a LOT of email. No, seriously. A LOT – about 500+ a day. The problem is that while I do want to keep track of 80% of that, I also want to make sure I notice the most pressing emails first.

How do you segment your email with Google Mail? It’s easy with Filters and Priority Inbox.

This is how my email looks right now (sans some blurriness):

email filters in gmail

I’ve had to incorporate a ton of additional parts to this for a handful of reasons – I have probably seven email accounts attached to it, and the topics really run the gamut. For my organization, here’s the breakdown:

– Priority Inbox
–  SmartFilters
– Custom Filters
– Archiving

How do I do it?