Meet Doggleganger. Sure, it’s a Mars Corp. owned site. And it’s in New Zealand. But this is pretty much the most fun we’ve had with an advertising campaign (especially one structured to do good!) in ages.
Head to the Doggleganger site (be ready for a lot of noise. The thing’s loud!) and find your perfect pooch. Here’s mine (courtesy of a very awkward webcam shot):
I’d say we make quite a pair.
(thanks for the idea, Linds.)