Part One – Building the Foundation
Having a well-tooled media kit is helpful for both brands and bloggers for two very distinct reasons: first, you need to have a place to show off your accomplishments. You’ve earned it! Second, if you’re offering sales slotting or advertising placements in your owned space (be it digital, storefront or otherwise), it’s a great tool to share what those options and price points are.
My primary task to start? Decide what it is that you want to engage and promote. I’ll be using myself/my sites as an example, because that’s my closest reference. This is also a great time to sit down and think about what advertising and sales means as a part of your business plan. Are you going to only accept certain brands, or is the door open to anyone if the price is right? Neither of those – as long as you work ethically and morally (and within the FTC regulations) – are wrong, and no one can or should judge your decision.
Once you’ve decided that, then the format that is most informative for the reader/client is as follows (please note: this is not a 100% final listing; I’ve done research and as someone who has accepted many of these, it definitely is noticeable to PR/brands when someone has put in the time. That being said, this isn’t the only option and isn’t perfect for everyone. My only core rule? Don’t make your deck sloppy.):
1. Front/Cover Page
2. Bio Page(s) – you and your site
3. Relevant Statistics
4. Placement Opportunities
5. On-Site Placement (with screenshot)
6. Press and Media/Testimonials
7. Contact Info
Stay tuned for part two! I’ll be focusing on how to write your bios with the right tone and style – a crucial tool for showcasing your work in a clean, professional way.