Ed. note: check out the comments for additional commentary regarding Facebook promotions!
One of the things we get the most questions about – from brands and bloggers alike! – is Facebook Promotional Guidelines. There’s a lot of confusion around what’s okay and what isn’t… and what will always get you into trouble. Here is a quick cheat sheet that everyone needs to know before they think of running a Facebook promotion:
1. If your promotion is HOSTED on Facebook AND requires a user to like/post/share, that is ILLEGAL and may result in your page getting removed.
2. If you choose a third party application – like Buddy Media, Wildfire, Involver or others – and emphasize a “like” – then your promotion is LEGAL and you CAN run it. We use Wildfire most because it’s so easy, but there are other great options (including some that are open for affordable customization) that are worth checking out. The Buddy Media cost tends to run a couple thousand a month, so that requires a big commitment.
3. If you’re hosting the promotion on YOUR site/blog/etc AND require a user to like/post/share, that is LEGAL and you can run it. This is most blogs’ and businesses’ workaround for the no-like rule.
Read all of Facebook’s promotional guidelines (in pure legalese) here and tell us:
What do you need to learn about Facebook?
PS: Let us know if you’ve seen this (and make sure to “Like” us on Facebook!):