The Most Important Outreach Tip (that you DON’T follow)

October 7, 2011

You’re trying to begin an outreach strategy. You think you’re doing everything right… but you’re missing one very key element that every single outreach strategy MUST begin, subsist and end upon.

Doing your research.

One of my favorite tools to help make this easier? It’s a free plugin called Rapportive. What will it do for you?

Rapportive shows you everything about your contacts right inside your inbox.

You can immediately see what people look like, where they’re based, and what they do. You can establish rapport by mentioning shared interests. You can grow your network by connecting on LinkedIn, Twitter, Facebook and more. And you can record thoughts for later by leaving notes.

Imagine relationship management built into your email. For free.

Still not sure how to use it? No worries – check out the video below for all the tips on how we use this amazing service!

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