The One Thing You Must Know BEFORE Hiring a Consultant

July 14, 2011

Speak. Up.

I know I’m going to catch a lot of flack for this one.

If you’re chatting with a consultant and they say it’s impossible to train someone for you internally to transition between consultancy and in-house management, do not hire them. Hang up the phone NOW.

This has come up time and time again for me: I’m on the phone with a prospective client, and am greeted with shock when I’ve said that part of what they need is someone who can kick-start a plan… and then hand it off to an internal party.

Listen, hiring a consultant? Under most circumstances, it is not a long-term, extensive thing. I usually come in the door when someone needs a hand with starting new programs, building relationships, designing new products… all things that CAN be trained (the one exception? I do tend to hold onto the Blogger Outreach and Engagement parts, because so much of that cannot be taught) and managed in-house. In fact, it’s better for my business if brands do take their own work in-house, as I can then take time with new clients and open up new opportunities.

But hey, maybe my experiences have been unique. I’d love to get some opinions from both sides of the fence to gauge experiences with this.

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