Whether it’s mom, coupon, fashion, green or more, the new (well, not so new) big thing isn’t blogging – it’s genre-specific blogging. But how specific is too specific?
Listen, I’m someone who is EXTREMELY niche-oriented (I have a denim blog… oh yeah, jeans. Those.) and there’s nothing wrong with that. But when you identify with a label too much – if it defines who you are – then you’re getting dangerously close to handing over your personality.
We don’t want that. You don’t want that. So here are some reasons why you should never just be some [insert random genre here] blogger:
1. You are not one-dimensional. If all you are is a mom, or eco-friendly, or fashion-focused, then you’re discounting all of the other amazing things you do and love. There’s nothing wrong with showing who YOU are as an extension of your blog – after all, your readers do know that you have a life outside your blog. Which brings me to my next point…
2. You have a life outside your blog. Part of blogging is about sharing experiences, opportunities and exciting life moments. Sometimes it’s as eventful as a tropical vacation and other times, all you need is a nice dinner out of the house. But don’t let life pass you by just because you’re busy blogging. (A great example of that blog-life balance? Finding Balance as a WAHM from Savvy Blogging)
3. You need to diversify. Like any real business, if you force yourself too far into a corner, you’ll never be able to get out. Think about all of those book stores that pushed away from digital. Be open to opportunities, but know your worth – make sure the choices you make align with them both.
4. Know when to hold ’em, and… well, you know. Sometimes, we just feel so trapped in an area that we don’t know how to get out. Maybe the money is too good, or you’ve built a great fan base. But, here’s the thing: those people? They’re there – on your site, following you on Twitter, liking your Facebook page – for YOU. One of the bloggers who did this best, in my opinion, is Sheena from Sophistishe. When she came to the realization that she was burned out and wearing herself down over her old site, Mommy Daddy Blog, she didn’t just resign to the fact that she hated her blog job – she did the scary thing and started something new. That’s a smart woman – not just a smart blogger.
What tips would you add – and do you think you’ve narrowed yourself too much?